The Know Your Patron ProgramSM

Ongoing service quality research is the only way organizations can sustain high levels of quality, satisfaction, and loyalty. QWA develops the structure for your business to systematically collect and disperse vital information that enables you to sustain improvements and to identify areas where change is necessary. The Know Your Patron/Employee/Competitor Programs provides a continuous update of customer, employee, and competitor information. Our custom reports provide the right information to the right people.

To ensure a cross section of information and insight, these programs utilize a variety of research methodologies to continuously gather data. Your business and your requirements will determine the tools used to listen to customers, employees, and competitors. It is common to combine surveys, complaint management, mystery shopping, and face-to-face panels to provide management and staff with up-to-the-minute information.